Jenn McMaster is a men's life coach, certified professional life coach, life coaching for men, life transformation coach, online life coaching services

Certified Holistic Life & Organizational Coach

I’m a certified coach for individuals & organizations ready to make lasting changes in their lives. Work with me to become an optimized professional, partner, everyday leader – one step at a time.

Certifications and Accreditations

Why Choose a Life Coach ?

Life coaching helps you unlock more of your potential through your own unique awakening process with the support & encouragement of a trained & experienced professional. This process allows you to grow into more of who you are seeking to be & enrich your human experience. Life coaching is about guiding, inspiring and witnessing you as you create clear goals that align with your authentic self. Life coaches create a safe space to share your thoughts & feelings while being able to hold space for the safe exploration of possibilities, options and healing patterns of behaviour that no longer serve you or keep you stuck.

Today, most of us are struggling to strike meaningful harmony and success between the various demands of our lives. It’s not just work-life anymore, it’s also about other additional aspects like our aspirations, our ‘personal me time’, relationships and connection.

Featured Testimonial

“I have had the pleasure of collaborating with Jennifer many times over the years. She has helped me to become a better therapist, a better husband, a better father, and ultimately a better man. I highly recommend working with Jennifer if you are interested in self-improvement. 

Jennifer seems to incorporate a wide variety of therapeutic modalities into her practice. During our collaborative sessions, I witnessed her using an eclectic approach with elements from mindfulness-based cognitive therapies to motivational interviewing. 

She is a well-trained professional but at the same time an accessible human being. She cares… and she’s not afraid to bring her heart into her work. 

Thank you for all that you have helped me with Jennifer. I respect the work that you do, and I look forward to collaborating with you again soon. 

I believe in the capacity of men, and I know you do as well. Helping men to bravely embrace masculinity and vulnerability takes a unique individual. Jennifer is perfectly suited to this task. 

We, as a society, need this Jennifer. I am here to help you in whatever way that I can.

With respect and admiration,

Ben Coulson

Recreation Therapist

Founder of Be RT Recreation Therapy


5-Star Rated on Google

Aaron Grant
Aaron Grant
18:03 29 Sep 22
Working with Jen has been a totally positive experience. I am always excited for my sessions with her because I know that I will leave feeling better. She has a welcoming and uplifting energy but still asks the tough questions – the deep penetrating inquiries that make you think but force you to grow. Most of all though I trust her. I feel safe opening up with all that I’m going though and she always hears me without judgement. Jen is the best in her field and I highly recommend investing in her.
Gaurav Virkar
Gaurav Virkar
13:41 25 Sep 22
My experience working with Jenn was highly positive. She provided valuable and genuine knowledge and support when it comes to developing and optimizing myself.
Dino Naccarato
Dino Naccarato
23:04 22 Sep 22
MUST READ"Working with Jennifer has been an amazing and relieving experience at the least."I am typical hard working 50 year young guy who sometimes stumbles with putting my thoughts into words and or trying to understand some of life's and or marriage issues. In my attempt to explain anything, Jennifer will easily transform my thoughts into a well said explanation. It is as if she knows what I am trying to say better than me.She will also give me examples of the possibilities of why I may feeling or acting in certain ways or vice versa from another party. Jennifer helps me to understand different perspectives.Another thing I love about what she does, is putting together a plan, even if it is only a brief few changes for the meantime. Some other things that make her great is that she is very easy to talk to, she is very down to earth and is a genuine human being. I never had the privilege of meeting her in person, so all of my experiences have been online and that makes her even more amazing. She is the type of personality that exudes caring and trustworthiness.I could go on and on about her and her work, the best way to understand this is to call her.I don't think I have ever posted a rating or opinion about anything on the WEB. For me do this just means how special of human she is and I know she can help you.As a guy who watches and listens to Youtube, or ted talks, or motivaitional speakers, she is like our own Tony Robbins, or Jim Rohn and many more.P.S. I am going to have her work with my wife and kids in the future.One last thing, she is like having a friend who happens to have the education and experiences of being a life coach.Sincerely,Dino
The ancient viking symbol called Dagaz

Begin a transformation process designed with you, for you.

Dragonflies are totem animals, they are used in 1428's mens life coach services to symbolize the wisdom of transformation

I deliver the science and tools to help you build the life you want.

This is the ancient Viking Hagaz symbol. It is used in Jenn's life coaching services to symbolize divine interaction.

Stop seeking external validation. Find greater meaning in your life.

Learn to Thrive

I am an expert at helping individuals & organizations reach more of their potential. My unique combination of 20 years of training, experience & perspective helps people find deeper and more meaningful goals and direction for more satisfying experiences. I can help you overcome your inner critic and self-limiting beliefs with a variety of easy-to-implement language & communication techniques. Your life can be more meaningful. With my dynamic and individualized coaching sessions, we can optimize your human experience.

Master of Holistic Behaviour & Organizational Change Management

I am a Registered Kinesiologist (12547), Organizational & Behaviour Change Specialist and Certified Storywork Coach that offers online & in person coaching services. I have an MA in Holistic Health Promotion, and I am the Chief of Health and Wellness for the Special Forces Experience. Learn more about me and 1428 Transformations on our about page.

Men's life coach, Jenn Mcmaster

One-On-One Life Coaching

Every person and organization is different. Everyone is starting in a different place. Find out how personalized one-on-one coaching is tailored to your starting point and your end goals. As a coach, I can support you through your evolution by customizing strategies for your unique barriers, negative self talk and history of limiting beliefs & experiences. I can help you identify and deal with impostor syndrome in your personal & professional life.

How Much Does Cost?

Change Your Story, Change Your Life

8 Sessions | 8-16 Weeks | $1,600 + HST


  • 30-minute free discovery call to orient yourself with my services
  • 8 x 60-minute sessions with Jenn (phone/Zoom)
  • Grounding Practice with Lifestyle inventory
  • Planning/ Mapping with Needs assessment
  • Goal setting with Language Technologies to onboard Reticular Activating System 
  • Practices to Silence your inner critic
  • Practices to Reframe your perspective
  • Methodologies to Rewrite your stories and process new experiences to maximize growth and understanding
  • 3 Core Language Upgrades
  • Customized action plan

The Value Of Our Coaching Sessions

“Easy choices, hard life. Hard choices, easy life.”

– Stoic quote

This is an investment in yourself. You should know that the the person you’re about to become has the potential to be happier, a more engaged parent, a more connected partner, and more fulfilled. Together we can use these sessions to eliminate negative self-talk and to generate more inner validation to create satisfaction in the areas of your life that are important to you – whether that’s in your relationships, your earning potential, your connection with your children or your general outlook on life. I believe coaching session costs are a small price to pay to become the person you know you are meant to be – and cultivate a healthy relationship with a life coach who can help you throughout your journey in life. Call to book your free discovery session and we can co create your blueprint to transition from survival mode to thriving. 

Insurance & Benefits

It may be possible to get your costs reduced or paid for by your insurance and benefits provider. I can help you work with your provider to get as much of these services covered as much as possible.

How Do I Get Started?

Let’s talk. Book a 30-minute free phone call that could change your life.